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HighRoads Expands Executive Team with Cassandra Frederickson as Senior Vice President of Client Services and Solution Delivery

Healthcare Leader with Strong Customer Experience Joins Innovative Health Plan Optimization Company

BURLINGTON, MASS. – April 11, 2017HighRoads®, the industry leader in benefits plan management and compliance solutions, today announced that Cassandra Frederickson has joined the company as senior vice president of client services and solution delivery. Frederickson is responsible for overseeing all customer-facing activities as the company aims to deliver innovative technology-driven solutions and value-add services, aligned with customers’ strategic goals and objectives.

The addition of Frederickson comes on the heels of two other key hires to the HighRoads leadership team. Recently, Brian Kim joined as president and chief executive officer (CEO) and David Lucey joined as chief operating officer (COO). As President and CEO, Kim provides entrepreneurial leadership and vision to the HighRoads team. His expertise in strategic business development, client management, corporate development, and culture change drives exceptional operational results. In his role as COO, Lucey provides guidance and expertise in enterprise software delivery, professional services, product development, and operations. The HighRoads executive team, comprised of healthcare industry luminaries, brings to the organization years of health plan-focused expertise and an unmatched passion for helping health plans transform their capabilities to deliver what customers want, creating lasting value and ensuring long-term profitability.

“Cassandra brings specialized experience in partnering with health plans at highly successful companies to the HighRoads team,” said Brian Kim, president and CEO of HighRoads. “As HighRoads continues to stay ahead of the constantly evolving healthcare landscape, Cassandra will ensure our customers maximize the value of our solutions, and have the tools and insights to predict and react to market dynamics and regulatory pressures.”

Prior to joining HighRoads, Cassandra held several senior leadership roles across implementation services, account management, support, training, and user engagement. Most recently, Cassandra served as executive vice president of Operations for Homecare Homebase, and held prior key roles at firms such as MedeAnalytics, NaviNet, HealthEdge, and D2Hawkeye.

HighRoads’ P2 Advance platform structures health plan benefit information to simplify and automate product creation, revision, versioning, editing, and dissemination to all constituents, both internal and external. Health plans who partner with HighRoads yield the benefit of a solution specifically designed for optimization of the health plan product development process. HighRoads’ solution delivers:

  • A single source of enterprise truth from which all decisions are made
  • Data driven insights about product preference and profitability
  • Easily customizable products and quotes at the point of sale
  • Self-service capabilities for individuals and groups
  • Flexibility to include novel non-medical benefits
  • Immediate access to accurate member communications

For more information about HighRoads, visit:

About HighRoads
HighRoads, the industry leader in benefits plan management and compliance solutions, provides best-in-class cloud-based products for the healthcare market. For more information, visit, become a fan on Facebook, and a follower on Twitter (@HighRoadsHR).

Media Contact
Brenna Dobbins, CommCreative