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HighRoads Grows Leadership Team with Christopher O’Reilly as Senior Vice President of Sales

Innovative Health Plan Optimization Company Adds Executive with Exceptional Sales Experience

BURLINGTON, MASS. – May 16, 2017HighRoads®, the industry leader in health plan product management and communication solutions, today announced that Christopher O’Reilly has joined the company as senior vice president of sales. In this role, O’Reilly will drive growth and lead sales efforts, leveraging his experience and history supporting health plans across the nation.

O’Reilly is a key addition as HighRoads grows its leadership team. In April 2017, HighRoads announced the addition of Cassandra Frederickson as senior vice president of client services and solution delivery. O’Reilly and Frederickson will work closely with President and Chief Executive Officer Brian Kim and Chief Operating Officer David Lucey to focus on delivering solutions to health plans to reimagine how they create and sell benefit plans that meet customers’ needs.

“Chris brings to HighRoads a passion for the healthcare industry and 30 years of experience leading high-performing sales teams,” said Kim. “As HighRoads continues to grow, Chris’ expertise, deep industry knowledge, and proven leadership will be tremendous assets to our team and our clients.”

Prior to joining HighRoads, O’Reilly led several successful sales teams within the healthcare technology and services market with a focus on all health plans, notably Blues, and provider organizations. Most recently, O’Reilly served as vice president of sales at Eliza Corporation, and held prior roles at ProSoft, Inc., Thomson Reuters, MedVentive, Silverlink Communications, iHealth Technologies, and Health Payment Review.

HighRoads’ P2 Advance platform structures health plan benefit information to simplify and automate product creation, revision, versioning, editing, and dissemination to all constituents, both internal and external. Health plans who partner with HighRoads yield the benefit of a solution specifically designed for optimization of the health plan product development process. HighRoads’ solution delivers:

  • A single source of enterprise truth from which all decisions are made
  • Data driven insights about product preference and profitability
  • Easily customizable products and quotes at the point of sale
  • Self-service capabilities for individuals and groups
  • Flexibility to include novel non-medical benefits
  • Immediate access to accurate member communications

For more information about HighRoads, visit:

About HighRoads
HighRoads, the industry leader in benefits plan management and compliance solutions, provides best-in-class cloud-based products for the healthcare market. For more information, visit

Media Contact
Brenna Dobbins, CommCreative