Where you see a challenge, we see opportunity.
Advanced Product Solutions
That Drive Your Business Forward
Create revenue, efficiency, and market distinction
In a complicated market, your products drive you forward. With technology that reinvents how you create, sell, and manage products you'll build a reputation for agility and responsiveness, win more business, and achieve immediate ROI.
Work smarter, achieve more
The business of healthcare is not simple. Yet the complex doesn’t need to be complicated. HighRoads automates and re-engineers processes so you can streamline communication, ensure greater accuracy, and reduce administrative effort.
- Improve resource allocation
- Reduce costly inaccuracies & errors
- Increase workflow speed, agility, & flexibility

Accelerate speed to market with a single source of truth
Instead of wasting time on inconsistent redundancy, structure your data and use it as one of your greatest advantages. HighRoads aligns constituents with a single source of truth, so products are brought to market more quickly, underwriting and product development is efficient, and sales efforts are streamlined.
- Align departments with a single source of product data
- Get products to market more quickly & accurately
- Drive efficiency & cost containment

Control massive variability with a single source of truth
Our integrated platform helps manage your growing product variability. HighRoads P2A is single source of truth, with intelligent workflows and automation. You get new efficiencies that protect margin and enable the development of more competitive products.
- Take control of your complex product portfolio
- Differentiate your product for a competitive advantage
- Replace multiple manual tools with one agile system

Customize, sell, & deliver plans faster
Clients expect you to deliver the products and services they need quickly and affordably. HighRoads makes responsive, on-demand customization easy — expediting time to market and helping you win more sales. Our unique ability to both drive revenue and cut costs will accelerate returns and deliver almost immediate savings to your business.
- Empower decision making at the point of sale
- Quickly customize plans with accelerated quoting
- Generate more sales, faster

Stay compliant with ever-evolving rules & regulations
Change is the only constant in health plan regulations. Our platform is specifically designed to help you stay on top of requirements and ensure downstream accuracy. From document generation to inter-department communications, we integrate your data to ensure greater accuracy and avoid costly mistakes.
- Maintain regulatory compliance
- Ensure accurate products & documents
- Reduce redundancy & rework
Power your business with HighRoads P2A




Our partnerships go beyond our technology

Reliable delivery
We’ve built a successful track record implementing P2A in just a few months – even for the largest and most complex plans. Highroads minimizes deployment risk while delivering fast results.

Industry expertise
Our business is 100% focused on health plans. We understand the pressures you face and have helped both regional and national health plans achieve their business goals.

Valued partnership
We invest in long-term relationships and are committed to providing ongoing value for our clients. When you win, we win too.
We Provide Services Supporting 1 in 9 Americans

Latest market insights from HighRoads

Health Plan Handbook: Opportunities to Optimize for Ongoing and Disruptive Change
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Legacy Product Configuration Architecture Survived ACA but Won’t Endure the New Consumerism in Health Insurance
This blog identifies an IDC prediction and alerts the industry to the need to upgrade the back office to meet consumerism in health insurance by upgrading the product configuration process. Spurred by the Affordable Care Act (ACA) and web-based shopping, consumerism has arrived at health insurance companies. Only a few years ago, health plans considered
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From Everest to Health Plans: Conquer Your Goals Incrementally
We have been fortunate to work with a very large new customer of late. They are a behemoth with incredible capabilities and capacity as well as equally large needs. Together, we share a belief that there are massive improvements we can realize. At the same time, it is a daunting task – sort of like
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Like a river, change is constant
My wife and I were once lucky enough to hike the Grand Canyon, making our way down from the South Rim to Bright Angel Campground. I can’t possibly recommend the experience enough. It’s amazing to be inside that place and see what the river has created. Despite all the obvious evidence around us, it was
Read MoreReady to meet your greatest opportunity?
We’ve eased the path to market with a solution that transforms your product management processes so you can drive revenue, efficiency, and
market distinction.