Who We Are
Our Story
At Highroads, we believe there is a better way for health plans to bring products to market. We’re passionate about it and our mission is to help you master this critical capability and deliver to your accounts and to your members.
Our team has spent decades working at and with health plans – innovating to solve complex challenges. We’ve combined that expertise and know-how to create a powerful solution that will lead to growth and efficiency opportunities for your health plan.
How will we do it? We’ll create a partnership that goes far beyond delivering a technology platform. We’ll listen carefully to understand your business needs, and then suggest a path to success that will solve your most immediate challenges first. Then we’ll deliver on time and on budget.
We’re proud that our technology is the best on the market. We had your needs in mind when we built it. But we’re even more proud of our reputation as a company that always delivers.
We are excited to partner with you to build an exceptional future together.
Latest market insights from HighRoads


Bridging the Gap: How Payers Can Provide Benefit Plans that More Closely Align with Consumer Expectations to Increase Member Satisfaction
Consumers are increasingly seeking health benefit plans that align with their individual needs and aspirations for a healthier lifestyle. However, health plans are struggling to deliver benefits and health coverage that truly meet the desires of their members, resulting in low member satisfaction scores. This is evident in a recent AIS Poll where 35% of
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The Simplicity of Complexity
Enrollment in D-SNPs continues to rise, and with the changes CMS announced in its 2023 Final Rule, plans have clearly focused on improving cost and quality of care for those eligible for both Medicare and Medicaid. But even with these improvements, 44% of Dual Eligibles switched plans for 2023, which creates burden for both the
Read MoreReady to meet your greatest opportunity?
We’ve eased the path to market with a solution that transforms your product management processes so you can drive revenue, efficiency, and market distinction.