Who We Are

Our Story

At Highroads, we believe there is a better way for health plans to bring products to market. We’re passionate about it and our mission is to help you master this critical capability and deliver to your accounts and to your members.

Our team has spent decades working at and with health plans – innovating to solve complex challenges. We’ve combined that expertise and know-how to create a powerful solution that will lead to growth and efficiency opportunities for your health plan.

How will we do it? We’ll create a partnership that goes far beyond delivering a technology platform. We’ll listen carefully to understand your business needs, and then suggest a path to success that will solve your most immediate challenges first. Then we’ll deliver on time and on budget.

We’re proud that our technology is the best on the market. We had your needs in mind when we built it. But we’re even more proud of our reputation as a company that always delivers.

We are excited to partner with you to build an exceptional future together.

Explore Our Blogs & Resources

Latest market insights from HighRoads

Beyond Spreadsheets: The Power of Centralized Product Data for Scalable Growth

How a National Payer achieved 85% growth in its ACA-related business without increasing administrative costs and effort.

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HighRoads, the leading health plan product lifecycle management technology-focused provider, has been named a Leader in the IDC MarketScape: U.S. Health Plan Product/Plan Benefit Configuration Solutions 2023 Vendor Assessment (doc #US50826823, June 2023). Read More

Growth Through Innovation: Sustainable Strategies to Win the Medicare Advantage Market with Product Innovation

As the healthcare landscape continues to evolve, health plans are actively seeking out ways to adapt, innovate, and lead. In our recent webinar, we explored the often underestimated health plan business area: Product. Read More

Ready to meet your greatest opportunity?

We’ve eased the path to market with a solution that transforms your product management processes so you can drive revenue, efficiency, and market distinction.

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