Who We Are

Our Story

At Highroads, we believe there is a better way for health plans to bring products to market. We’re passionate about it and our mission is to help you master this critical capability and deliver to your accounts and to your members.

Our team has spent decades working at and with health plans – innovating to solve complex challenges. We’ve combined that expertise and know-how to create a powerful solution that will lead to growth and efficiency opportunities for your health plan.

How will we do it? We’ll create a partnership that goes far beyond delivering a technology platform. We’ll listen carefully to understand your business needs, and then suggest a path to success that will solve your most immediate challenges first. Then we’ll deliver on time and on budget.

We’re proud that our technology is the best on the market. We had your needs in mind when we built it. But we’re even more proud of our reputation as a company that always delivers.

We are excited to partner with you to build an exceptional future together.

Explore Our Blogs & Resources

Latest market insights from HighRoads

Never Cede Your Home Field Advantage

Mid-sized, regional health plans generally flourish in the local markets they serve. But increasingly, the top five U.S. health insurance companies bring the strength of their sizeable technological capabilities, resources, and marketing muscle to the battle for market share. As these giants pump substantial capital into innovation – like digital capabilities, value-based care, wellness, analytics,

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Empowering Choice to Open the Door for Healthcare Transformation

Changes in consumer mindset have led healthcare companies to look toward expanding capabilities that meet consumer demand. Consumer-driven healthcare prioritizes convenience, personalization, and experience. Consider this: Telemedicine usage has increased 3,800% since before COVID 94% of healthcare patients use reviews to evaluate providers The global personalized medicine market is expected to reach $3.18 trillion by

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Empowering Choice: Servicing Mass Customization of Product

Around the holidays a couple years ago, I went to Barnes & Noble with my family and we easily found every book we wanted. The checkout line, however, was incredibly long. Instead of standing in line for thirty minutes, I opened the Amazon app on my phone and scanned the barcode on each book, ordered

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Ready to meet your greatest opportunity?

We’ve eased the path to market with a solution that transforms your product management processes so you can drive revenue, efficiency, and market distinction.

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