HighRoads named a Leader in IDC MarketScape for U.S. Health Plan Product/Plan Benefit Configuration Solutions

Burlington, Massachusetts – HighRoads, the leading health plan product lifecycle management technology-focused provider, has been named a Leader in the IDC MarketScape: U.S. Health Plan Product/Plan Benefit Configuration Solutions 2023 Vendor Assessment (doc #US50826823, June 2023).

“At HighRoads our mission has always been clear – to provide technology solutions and services to help health plans deliver the best products to their members,” commented Brian Kim, CEO at HighRoads. “Our sole focus on health plan product data management has been the cornerstone of our approach. We believe that by concentrating our efforts on this critical capability, we can deliver unmatched value to our clients.”

HighRoads’ solution, P2A, offers differentiating capabilities in bringing products to market in both the Commercial and Medicare Advantage lines of business. Notably:

• Software configuration instead of customization: The platform extensibility allows a higher degree of software configuration to drive speed to value during implementation and in ongoing maintenance. The same configuration capability is the foundation of an innovative pre-configured Medicare Advantage product (P2A MA Accelerator).-
• Salesforce-native integration: P2Accel provides native integration with Salesforce to empower the internal sales team/brokers to access the product/plan benefit data directly through Salesforce Lighting UI to create offerings, proposals, and downstream documentation accelerating the sales process and making the salesperson more effective.
• An API-forward architecture: P2A is purpose-built to achieve seamless API integration across the organization to distribute source of truth product data and extend its value to health plan processes.

“We developed a product that provides health plans with the critical capability to master what drives the foundation of their business: their product”, says EVP of Product, Girish Pathria. “Our technology empowers health plans to be innovative while also being efficient to deliver targeted, affordable products and drive sustainable growth.”

About IDC MarketScape:
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.