P2A Platform
An advanced platform for health plans to create, sell, and manage market-leading products.
P2A Technology
P2A is an agile, purpose-built platform that delivers an enterprise-wide single source of truth for health plans. It facilitates cross-functional collaboration through its API-forward architecture, allowing seamless integration across key administrative data and processes (including product, sales, installation, servicing, and payment) to transform your go-to-market capabilities.
P2A was designed to accelerate ROI with:
- Configurable flexibility: Fast and easy to implement and to adapt to evolving needs.
- Self-service optimization: Self-sufficiency that empowers the business user with a simple and intuitive system.
- Reliable delivery, every time: Implementations that consistently launch in under 4 months within budget, even for large complex health plans.
P2A Solutions
With Highroads P2A, health plans can prioritize their biggest pain points and solve for the most pressing business challenges first to see immediate ROI. Then adding functionality to increase value over time.
Consistently recognized for performance and reliability, P2A includes the following solutions:
P2A: Product Lifecycle Management provides agile, product management capabilities that:
- Optimize and easily make available data to drive product innovation and business growth
- Deliver operational efficiencies through automation and smart workflows
- Ease the burden of state and federal filing with a streamlined and rapid process
P2A: DocGen uncomplicates the document generation process and creates automation that:
- Increases speed while maintaining accuracy and compliance
- Enables document generation to happen on-demand, with 1-click
P2A: Sales Enablement empowers decision making at the point of sale to:
- Accelerate the close of business
- Enable real-time response to customer requests
P2A: Enterprise Connectivity ensures extensibility with upstream and downstream integration so you:
- Experience connectivity throughout the entire product lifecycle from ideation to payment
- Leverage RESTful APIs to ensure seamless integration across your technology ecosystem to generate faster and bigger ROI
P2A is your pathway to success across all lines of business.
Whether a large group needs plan customization, or you need to simplify the Medicare Bid process, P2A can be easily configured and deployed to help achieve your goals.
Latest market insights from HighRoads

Never Cede Your Home Field Advantage
Mid-sized, regional health plans generally flourish in the local markets they serve. But increasingly, the top five U.S. health insurance companies bring the strength of their sizeable technological capabilities, resources, and marketing muscle to the battle for market share. As these giants pump substantial capital into innovation – like digital capabilities, value-based care, wellness, analytics,
Read More
Empowering Choice to Open the Door for Healthcare Transformation
Changes in consumer mindset have led healthcare companies to look toward expanding capabilities that meet consumer demand. Consumer-driven healthcare prioritizes convenience, personalization, and experience. Consider this: Telemedicine usage has increased 3,800% since before COVID 94% of healthcare patients use reviews to evaluate providers The global personalized medicine market is expected to reach $3.18 trillion by
Read More
Empowering Choice: Servicing Mass Customization of Product
Around the holidays a couple years ago, I went to Barnes & Noble with my family and we easily found every book we wanted. The checkout line, however, was incredibly long. Instead of standing in line for thirty minutes, I opened the Amazon app on my phone and scanned the barcode on each book, ordered
Read MoreReady to learn more?
We’ve eased the path to market with a solution that transforms your product management processes so you can drive revenue, efficiency, and market distinction.