P2A Platform

An advanced platform for health plans to create, sell, and manage market-leading products.


P2A Technology

P2A is an agile, purpose-built platform that delivers an enterprise-wide single source of truth for health plans. It facilitates cross-functional collaboration through its API-forward architecture, allowing seamless integration across key administrative data and processes (including product, sales, installation, servicing, and payment) to transform your go-to-market capabilities.

P2A was designed to accelerate ROI with:


  • Configurable flexibility: Fast and easy to implement and to adapt to evolving needs.
  • Self-service optimization: Self-sufficiency that empowers the business user with a simple and intuitive system.
  • Reliable delivery, every time: Implementations that consistently launch in under 4 months within budget, even for large complex health plans.


P2A Solutions

With Highroads P2A, health plans can prioritize their biggest pain points and solve for the most pressing business challenges first to see immediate ROI. Then adding functionality to increase value over time.

Consistently recognized for performance and reliability, P2A includes the following solutions:

P2A: Product Lifecycle Management provides agile, product management capabilities that:


  • Optimize and easily make available data to drive product innovation and business growth
  • Deliver operational efficiencies through automation and smart workflows
  • Ease the burden of state and federal filing with a streamlined and rapid process

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P2A: DocGen uncomplicates the document generation process and creates automation that:


  • Increases speed while maintaining accuracy and compliance
  • Enables document generation to happen on-demand, with 1-click

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P2A: Sales Enablement empowers decision making at the point of sale to:


  • Accelerate the close of business
  • Enable real-time response to customer requests

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P2A: Enterprise Connectivity ensures extensibility with upstream and downstream integration so you:


  • Experience connectivity throughout the entire product lifecycle from ideation to payment
  • Leverage RESTful APIs to ensure seamless integration across your technology ecosystem to generate faster and bigger ROI

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P2A is your pathway to success across all lines of business.

Whether a large group needs plan customization, or you need to simplify the Medicare Bid process, P2A can be easily configured and deployed to help achieve your goals.


Explore Our Blogs & Resources

Latest market insights from HighRoads

HighRoads, the leading health plan product lifecycle management technology-focused provider, has been named a Leader in the IDC MarketScape: U.S. Health Plan Product/Plan Benefit Configuration Solutions 2023 Vendor Assessment (doc #US50826823, June 2023). Read More

Bridging the Gap: How Payers Can Provide Benefit Plans that More Closely Align with Consumer Expectations to Increase Member Satisfaction

Consumers are increasingly seeking health benefit plans that align with their individual needs and aspirations for a healthier lifestyle. However, health plans are struggling to deliver benefits and health coverage that truly meet the desires of their members, resulting in low member satisfaction scores. This is evident in a recent AIS Poll where 35% of

Read More

The Simplicity of Complexity

Enrollment in D-SNPs continues to rise, and with the changes CMS announced in its 2023 Final Rule, plans have clearly focused on improving cost and quality of care for those eligible for both Medicare and Medicaid. But even with these improvements, 44% of Dual Eligibles switched plans for 2023, which creates burden for both the

Read More

Ready to learn more?

We’ve eased the path to market with a solution that transforms your product management processes so you can drive revenue, efficiency, and market distinction.

Request a demo