P2A Platform

An advanced platform for health plans to create, sell, and manage market-leading products.


P2A Technology

P2A is an agile, purpose-built platform that delivers an enterprise-wide single source of truth for health plans. It facilitates cross-functional collaboration through its API-forward architecture, allowing seamless integration across key administrative data and processes (including product, sales, installation, servicing, and payment) to transform your go-to-market capabilities.

P2A was designed to accelerate ROI with:


  • Configurable flexibility: Fast and easy to implement and to adapt to evolving needs.
  • Self-service optimization: Self-sufficiency that empowers the business user with a simple and intuitive system.
  • Reliable delivery, every time: Implementations that consistently launch in under 4 months within budget, even for large complex health plans.


P2A Solutions

With Highroads P2A, health plans can prioritize their biggest pain points and solve for the most pressing business challenges first to see immediate ROI. Then adding functionality to increase value over time.

Consistently recognized for performance and reliability, P2A includes the following solutions:


P2A: Product Lifecycle Management

Replace spreadsheets and manual processes with a single source of product truth to manage your growing portfolio of complex products and plans, so you can:

  • Optimize and easily make available data to drive product innovation and business growth
  • Deliver operational efficiencies through automation and smart workflows
  • Ease the burden of state and federal filing with a streamlined and rapid process

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P2A: DocGen

Uncomplicate the document generation process with automation that:

  • Increases speed while maintaining accuracy and compliance
  • Enables document generation to happen on-demand, with 1-click

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P2A: Sales Enablement

Accelerate the sales process and amplify the sales team’s effectiveness with:

  • Decision-making at the point of sale
  • On the spot configuration of large group custom sales

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P2A: MA Accelerator

Grow your Medicare Advantage business with a modern Medicare-ready enterprise source of truth that:

  • Reduces time and effort to complete complex Medicare processes and meet deadlines
  • Allows you to easily manage your growing library of supplemental benefits to create consumer centric products

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P2A is your pathway to success across all lines of business.

Whether a large group needs plan customization, or you need to simplify the Medicare Bid process, P2A can be easily configured and deployed to help you achieve your goals.



Extend the Value of Your Product Data with Enterprise Connectivity

P2A’s purpose built Enterprise Connectivity ensures extensibility with upstream and downstream integration to optimize your product data. Our API-forward architecture connects key administrative data and processes including:

  • CRMs and Sales Solutions
  • Claims Benefit Configuration
  • Customer Service
  • Underwriting
  • Medical Management

Our partnerships go beyond our technology

Reliable delivery

We’ve built a successful track record implementing P2A in just a few months – even for the largest and most complex plans. Highroads minimizes deployment risk while delivering fast results.

Industry expertise

Our business is 100% focused on health plans. We understand the pressures you face and have helped both regional and national health plans achieve their business goals.

Valued partnership

We invest in long-term relationships and are committed to providing ongoing value for our clients. When you win, we win too.

Case Studies

We Provide Services Supporting 1 in 9 Americans

Quick & Consistent ExpansionSee how one national health plan went live across 14 states in under 4 months and the continuous value achieved through efficiency, cost reduction, and speed to market.
Monumental ImpactAnother multi-state payer addressed an acute challenge with a solution that created opportunity for the entire organization. Read more about how they realized ROI quickly with immediate cost savings and efficiencies.
Long-Term PartnershipOne of the nations’ fastest growing health plans has modernized its legacy systems with agile product management solutions. See how their investments over the years have helped them achieve their goals.

Ready to learn more?

We’ve eased the path to market with a solution that transforms your product management processes so you can drive revenue, efficiency, and market distinction.

Request a demo