Thoughts from the Road

Burlington, MA – HighRoads, the leader in health plan product lifecycle management technology, has announced the appointment of Todd Petersen to the Leadership Team as Senior Vice President of Sales. Todd is an accomplished marketing and sales leader with over 20 years of experience ensuring growth for companies in healthcare and technology. He will play

Read more...

Growth Through Innovation: Sustainable Strategies to Win the Medicare Advantage Market with Product Innovation

How can regional payers compete against the industry giants? The Medicare Advantage (MA) market is experiencing unprecedented growth, but with fierce competition from a few major players accounting for 2 in 3 new enrollees, how can regional health plans increase their share of the market? In this blog, we’ll explore the landscape, the misconception that

Read more...

Tailoring Supplemental Benefits to Enhance Dual Member Retention

Over the past decade, enrollment in Dual Eligible Special Needs Plans (D-SNPs) has exhibited steady growth, nearly doubling in the past five years. This growth presents new market opportunities for Medicare Advantage Organizations (MAOs). However, a recent survey estimates that 30% of dual eligibles are switching plans over the course of a year. So, how

Read more...