P2A: Product Lifecycle Management

An Easier Path to Market-Driven Products

Create and manage your product portfolio – quickly and efficiently. Regardless of the volume or complexity of your product data, a single source of truth makes it easy for you to design and manage market leading products from end-to-end.

P2A Benefits

  • Visibility and control over massive product portfolios
  • Insights to guide thoughtful product development
  • Centralized collaboration between key stakeholders
  • Accelerated revenue growth
  • Faster speed to market
  • Lower administrative costs
  • Operational efficiencies


P2A Features


Product Management


  • A single source to house your entire product portfolio
  • Bulk updates for quicker implementation of changes
  • Plan editing and copying to facilitate new plan creation
  • Automated versioning and audit trail with tracked changes that can easily be reverted


Product Design


  • Configuration in minutes, not weeks
  • Workflows and automation that simplify the build process
  • Product templates that serve as baselines for future plans and portfolios
  • Easy side-by-side comparisons of multiple products
  • Automatic validation and alerts to ensure product compliance
  • Automated configuration of Medicare products using templates embedded with CMS rules
  • Automated product filing, including QHP filing

Extend the Value of Your Product Data with Enterprise Connectivity

P2A’s purpose built Enterprise Connectivity ensures extensibility with upstream and downstream integration to optimize your product data. Our API-forward architecture connects key administrative data and processes including:

  • CRMs and Sales Solutions
  • Claims Benefit Configuration
  • Customer Service
  • Underwriting
  • Medical Management

Designed with the healthcare payer in mind

Configurable flexibility

No custom code base is needed, so it’s easy to adapt the platform to meet your evolving business needs.

Self-service optimization

An advanced platform that was built to empower our partners for self-sufficiency, unburdening IT dependency and providing enormous flexibility for business users.

API enabled platform

The ability to convert massive amounts of complex data into easily digestible information for use by downstream systems.

Case Studies

We Provide Services Supporting 1 in 9 Americans

Quick & Consistent ExpansionSee how one national health plan went live across 14 states in under 4 months and the continuous value achieved through efficiency, cost reduction, and speed to market.
Monumental ImpactAnother multi-state payer addressed an acute challenge with a solution that created opportunity for the entire organization. Read more about how they realized ROI quickly with immediate cost savings and efficiencies.
Long-Term PartnershipOne of the nations’ fastest growing health plans has modernized its legacy systems with agile product management solutions. See how their investments over the years have helped them achieve their goals.

Ready to meet your greatest opportunity?

We’ve eased the path to market with a solution that transforms your product management processes so you can drive revenue, efficiency, and market distinction.

Request a Demo