P2A: Product Lifecycle Management
An Easier Path to Market-Driven Products
Create and manage your product portfolio – quickly and efficiently. Regardless of the volume or complexity of your product data, a single source of truth makes it easy for you to design and manage market leading products from end-to-end.
P2A Value
- Visibility and control over massive product portfolios
- Insights to guide thoughtful product development
- Centralized collaboration between key stakeholders
P2A Benefits
- Accelerated revenue growth
- Faster speed to market
- Lower administrative costs
- Operational efficiencies
P2A Features
Product Management
- A single source to house your entire product portfolio
- Bulk updates for quicker implementation of changes
- Plan editing and copying to facilitate new plan creation
- Automated versioning and audit trail with tracked changes that can easily be reverted
Product Design
- Configuration in minutes, not weeks
- Workflows and automation that simplify the build process
- Product templates that serve as baselines for future plans and portfolios
- Easy side-by-side comparisons of multiple products
- Automatic validation and alerts to ensure product compliance
- Automated configuration of Medicare products using templates embedded with CMS rules
- Automated product filing, including QHP filing
Designed with the healthcare payer in mind

Configurable flexibility
No custom code base is needed, so it’s easy to adapt the platform to meet your evolving business needs.

Self-service optimization
An advanced platform that was built to empower our partners for self-sufficiency, unburdening IT dependency and providing enormous flexibility for business users.

API enabled platform
The ability to convert massive amounts of complex data into easily digestible information for use by downstream systems.
Latest market insights from HighRoads

The Simplicity of Complexity
Enrollment in D-SNPs continues to rise, and with the changes CMS announced in its 2023 Final Rule, plans have clearly focused on improving cost and quality of care for those eligible for both Medicare and Medicaid. But even with these improvements, 44% of Dual Eligibles switched plans for 2023, which creates burden for both the
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Mid-sized, regional health plans generally flourish in the local markets they serve. But increasingly, the top five U.S. health insurance companies bring the strength of their sizeable technological capabilities, resources, and marketing muscle to the battle for market share. As these giants pump substantial capital into innovation – like digital capabilities, value-based care, wellness, analytics,
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Empowering Choice to Open the Door for Healthcare Transformation
Changes in consumer mindset have led healthcare companies to look toward expanding capabilities that meet consumer demand. Consumer-driven healthcare prioritizes convenience, personalization, and experience. The reality is that healthcare is no longer competing only against itself, but also against the last experience members have had as consumers. Today, health plans that are focused on meeting consumer
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We’ve eased the path to market with a solution that transforms your product management processes so you can drive revenue, efficiency, and market distinction.