Todd Petersen Joins HighRoads as Senior Vice President of Sales

Burlington, MA – HighRoads, the leader in health plan product lifecycle management technology, has announced the appointment of Todd Petersen to the Leadership Team as Senior Vice President of Sales. Todd is an accomplished marketing and sales leader with over 20 years of experience ensuring growth for companies in healthcare and technology. He will play in instrumental role in expanding the company’s footprint within both the Commercial and Medicare lines of business.

Todd stated, “I am excited to join a close-knit team that is passionate about healthcare and solving the complex challenges that are inherent in our industry. I look forward to contributing to HighRoads’ growth and extending the reach of its innovative solution, transforming how payers go to market with products.”

Brian Kim, HighRoads’ President and CEO adds, “Healthcare payers are continuing to prioritize growth and consumer-centric products. Our solution is strategically positioned to navigate the complexities of this scale and growth. Todd’s extensive expertise in healthcare and technology spanning two decades will be a significant asset to delivering optimal solutions to both payer prospects and clients. I am thrilled to welcome Todd, and excited for the collaborative efforts ahead.”

Prior to joining HighRoads, Todd held executive positions at Optum, DRx, InstaMed, HealthSparq, and ActualMeds. He has a proven record of leadership in both new sales and growth within existing accounts. Currently involved in advisory board positions, Todd actively contributes to the positive impact of small companies on healthcare and communities.

About HighRoads:
At HighRoads, we believe there is a better way for health plans to bring products to market. We’re passionate about it and our mission is to help payers master this critical capability and deliver to their accounts and members. Our team has spent decades working at and with health plans – innovating to solve complex challenges. We’ve combined that expertise and know-how to create a powerful solution that will lead to growth and efficiency opportunities for your health plan. Learn more at


For media inquiries, please contact:

Julianne Johnsky

Director of Marketing


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