Burlington, MA — HighRoads, the leader in health plan product lifecycle management technology, is excited to announce the addition of two new health plans to its Medicare Advantage portfolio. These engagements highlight the growing trend among Medicare Advantage Organizations to prioritize product data management and document automation solutions to drive growth with improved efficiency, compliance, and agility. The clients, a multi-state Medicare Advantage health plan with over 5 million members and a regional Medicare Advantage plan, have selected HighRoads’ to support their long-term growth initiatives.

Both health plans recognize the pivotal role of innovative product management technology to succeed in the competitive Medicare Advantage market. The adoption of HighRoads’ Medicare solution, P2A MA Accelerator, by these plans will streamline operations with a single source of truth, automation, and better collaboration across teams. These strategic improvements are essential for long-term growth and to maintain a competitive edge.

“The complexity of the MA market is growing, and health plans are evolving how they handle this data to stay competitive,” explained Brian Kim, CEO of HighRoads. “We designed our solution to retain the complexity of the data, while streamlining daily tasks. Our clients are able to manage 30+ documents with only 3 templates on our automation. The variations are all still there, but the effort is reduced immensely. I am thrilled to have these innovative clients on board and to see them scale and adapt as the market, and their membership, continues to grow.”

For more information about HighRoads and product lifecycle management solutions for the Medicare Advantage market, please contact:

Jeff Yaniga
VP, Sales

About HighRoads:
At Highroads, we believe there is a better way for health plans to bring products to market. We’re passionate about it and our mission is to help you master this critical capability and deliver to your accounts and to your members. Our team has spent decades working at and with health plans – innovating to solve complex challenges. We’ve combined that expertise and know-how to create a powerful solution that will lead to growth and efficiency opportunities for your health plan. Learn more at highroads.com.

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