Thoughts from the Road

Empowering Choice to Open the Door for Healthcare Transformation

Changes in consumer mindset have led healthcare companies to look toward expanding capabilities that meet consumer demand. Consumer-driven healthcare prioritizes convenience, personalization, and experience. The reality is that healthcare is no longer competing only against itself, but also against the last experience members have had as consumers. Today, health plans that are focused on meeting consumer

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Empowering Choice: Servicing Mass Customization of Product

Around the holidays a couple years ago, I went to Barnes & Noble with my family and we easily found every book we wanted. The checkout line, however, was incredibly long. Instead of standing in line for thirty minutes, I opened the Amazon app on my phone and scanned the barcode on each book, ordered

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Empowering Choice: Selling Mass Customization of Product

Empowering choice through member level benefits is not about offering endless choices – it’s about finding the right choices for each member. Like Spotify’s algorithm, the ability to guide people to their best option depends on the strategic use of technology. Payers too can offer more choices and effectively sell customized products. Think about car

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